Business Development

Comfortable or Uncomfortable

If you’re standing still, you’re going backwards.

Most people in life are cruising and will never reach their potential.

If this is the road you want to take, that is cool.

But if you want more, be more, achieve more, and have more, then there’s only one formula that works:  Work your arse off, take risks (emotionally and financially) and get out of your comfort zone!

It is that simple. It is not easy, but it is a simple formula.

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Marketing is not about being unique

Being successful isn’t about being unique

Not far from where I live is a restaurant with an interesting cuisine.  The sign says that it is a Indian-Hungarian restaurant.  When I first saw this, I thought it was a new twist on fusion cuisine.  And this must be one of the few restaurants where you can order Stroganoff and Vindaloo together.

Needless to say I am not sure how successful this restaurant is. 

It is unique and different.  And certainly, made me take notice – but does it work?  Does this mean that this restaurant has the most delicious Indian and Hungarian food?  Or is the combination only a marketing ploy? 

Would a similar strategy by a mortgage broker work – by being so different that it would make people take notice?  And drive lots of business to that broker?  Would customers accept the this?

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Networking tips for mortgage brokers

Last month I attended The Adviser’s New Broker Academy in Melbourne and learnt a new thing.  Jason Back was presenting and he showed me a new feature in LinkedIn that I wasn’t aware of. 

It was the “Find Nearby” button.  And it was great as it allowed me to connect to others in the room with me.  You can read more about it here.

And here is the thing.  As a small business owner, mortgage brokers have to be fantastic multi-taskers who have to learn many new things, every day.  This is because they only have one employee – themselves, or only have access to a small team of people.

This includes tasks like creating marketing campaigns, posting on social media, touching base with clients and referrers, keeping updated with credit policy, dealing with credit assessors, balancing their own finances, and also taking care of the housework.

So as a mortgage broker, how do you learn how to do new things?  Or even to work out what types of skills or tools they will need to master?  And most importantly how do they meet the right people to help them find their customers?

One of my key continual improvement activities is to get out and network with like-minded people who may help generate new ideas.  Meeting like-minded people can help keep you motivated and inspired.  And some of them may teach you new things to run your business better.

Just like what happened at the New Broker Academy event, where I learnt something new from Jason.

The thing is even with social media there is no substitute for meeting people face-to-face.  Like it or not, the basis of all long term business referral networks rely on people physically meeting each other.

Plus I feel more connected to my LinkedIn and Facebook contacts if I have physically met them already.

Here are some ways to ensure your networking activities produce the right results for your mortgage broking business.

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